When does graffiti cross from hooligans to Banksy? Or go from vandalism to art? BBDO Creative Director Jeff Greenspan created a new type of online vandalism called “Letterbombing” that just oozes creativeness. Watch the video below to see how they make the magic happen and read an AdFreak article here.

What I find so interesting is that Greenspan emphasizes that this was initially developed for people to bomb brand’s Facebook pages. This would create a marketing affect that utilizing social media, creativity, and guerilla marketing. I love that mixture.